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Trade Promotion



Q.1Which countries are the members of ASEAN?

Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam are the members of ASEAN.

About ASEAN-JAPAN Centre

Q.1What is the ASEAN-Japan Centre?

ASEAN-Japan Centre is an inter-govenmental organization promoting trade, investment and tourism relations between ASEAN and Japan. Please refer to the section.

Introduction of the AJC

Q.2What is the relation between the ASEAN-Japan Centre and the ASEAN Secretariat in Jakarta, Indonesia?

ASEAN-Japan Centre is an inter-govenmental organization established by the Governments of ASEAN countries and Japan to promote economic relations between ASEAN and Japan. It is an independent organization from the ASEAN Secretariat, but maintains close contact through activities in the field of trade, investment and tourism.

Q.3Where is the ASEAN-Japan Centre located?

The address and the contact of ASEAN-Japan Centre are as follows*Map

ASEAN-Japan Centre (ASEAN Promotion Centre on Trade, Investment and Tourism)
Shin Onarimon Bldg., 6-17-19 Shimbashi, Minato-ku, Tokyo 105-0004
Main Number
Planning & Cooedination
Trade and Investment Div. (Trade)
Trade and Investment Div. (Investment)
Tourism & Exchange Div.
Office hours:9:30a.m.-5:30p.m. Monday-Friday

About Website

Q.1Do I need to get permission to link website of the ASEAN-Japan Centre?

ASEAN-Japan Centre’s website (basically,  top page only ) is free to link, but please report to the Centre when it is linked.

About Trade

Q.1I would like to import products from ASEAN. How could I acquire information on ASEAN products and exporters?

Sources of information on ASEAN products and ASEAN exporters are available as follows:

  1. Directories (company list)
    Directories for ASEAN companies are available at General Information Corner of ASEAN-Japan Centre.
  2. Database of the Centre
    Online information on products and potential ASEAN exporters are available on Centre’s website.
  3. Commercial Section of the ASEAN Embassies and ASEAN Trade Promotion Organizations (TPOs) in Japan
    They also conduct business matching through Directory.
  4. Information on Internet provided by TPOs.
    The websites of TPOs and the Centre are inter-linked.
  5. Trade fairs and Exhibitions in ASEAN countries/Japan.
    Information on trade fairs are available at JETRO
  6. Exhibitors’lists provided by the Centre
  7. ASEAN-Japan Centre organize trade mission activities at ASEAN-Japan Hall three times a year, and also we participate in other trade exhibitions in Japan. To know the details of the activities, please refer to the “Updated” page on our website.
Q.2I would like to know about the products classification to determine the tariff rates.

The tariff rates imposed on imported products are derived in accordance with the Customs’classification number subdivided on the basis of “the International Convention on the Harmonized Commodity Description and Coding System (Harmonized System)”. Please use “Customs Tariff Schedules of Japan” in the General Information Corner of the Centre or look at “World Tariff” in the JETRO’s website for your reference. The following website of the Tokyo Customs Office also answers your questions/inquiries relating to customs tariff system, procedures and formalities in Japan:
: Tokyo Customs Website http://www.tokyo-customs.go.jp/

Q.3I would like to know the procedures to import products for personal consumption.

In case of importing products within the limit for personal consumption, some regulations might be exempted. For example, medicine and health food based on Pharmaceutical Affairs Law, and food on Food Sanitation Law. However, please note that contrabands of import (product which infringes on intellectual property rights, handgun and drug, etc.) by the Customs Tariff Law, Poisonous and Deleterious Substance Control Law, the Convention on International Trade in Endangered Species of World Fauna and Flora (CITES), and Plant Quarantine Law, are strictly applied to both for business and personal consumption purposes.

Q.4I would like to obtain information on importers of ASEAN products in Japan.

It is quite difficult to search for traders involved in import and sales of ASEAN products unless products are widely known by Japanese consumers or importers’names are clearly specified. You are advised to refer to ASEAN’s TPOs or Commercial Section of ASEAN Embassies in Japan for further information on possible importers.

Q.5I would like to export products to ASEAN. Could I get information about exporting?

We promote ASEAN countries’export to Japan, therefore, we don’t have any detailed information about Japanese exports to ASEAN countries. If you would like to know the details on exporting, please contact Commercial Sections of ASEAN Embassies in Japan.

About Investment

Q.1What kind of investment are you dealing with?

We are promoting direct investment, which includes setting up factories and technology transfer. We do not handle real estate investment or equity investment.

Q.2How can we know about the investment promotion policies & incentives as well as business location & cost of doing business in each ASEAN Member Country?

You can access to the said information through the URLs of the IPOs (Investment Promotion Organizations) or inquire directly to the IPO of each ASEAN Member Country, of which you can find the URLs and contacts on the Centre’s website.

Q.3What is AFTA? What is CEPT?

AFTA means ASEAN Free Trade Area. The aim of AFTA is to make attractive market by uniting ASEAN market with 0-5% tariffs. Common Effective Preferential Tariff or CEPT is the scheme to materialize AFTA. When CEPT scheme started, ASEAN countries targeted the completion of AFTA within 15 years from January 1, 1993. However, they decided to accelerate the program and, as of today, ASEAN Member Countries except Cambodia completed the reduction. The elimination of NTB (Non-Tariff Barrier) is essential to achieve AFTA, too.

Q.4How many Japanese companies are in ASEAN countries?

It is quite difficult to count Japanese companies operating in ASEAN accurately. The reason is, in some countries, investment-promoting agencies are only dealing with foreign direct investment with incentives. For example, in Thailand, a company, which has Thai majority that is a company where more than 50% of the share holders are Thai, is considered as Thai company.
Therefore, even if 49% of the stock is held by Japanese parent company, this company will not appear as foreign company in any data. In case of Thailand, the number of members of Bangkok Japanese Chamber of Commerce is 1,291 companies as of April 2008. A source estimates that there are 7,000 Japanese companies in Thailand.
Japanese Ministry of Finance also has statistics on Japanese overseas direct investment, but investments less than 100 million yen are not included in this data because there is no duty to report. (There are some exceptional cases.)

Q.5What kind of activities does Investment Division conduct?

In Investment Division, we undertake following activities in addition to the investment promotional events.

  • Compiles/distributes investment-related materials
  • Consultation service on general investment climate/policy
  • Collects materials on Industrial Estates
  • Collects investment-related materials (news clipping, purchasing materials)
  • Introduces investment-related agencies

We are not handling the followings:

  • Translation, receipt or submission of applications on investment
  • Consultation service except general investment climate/policy
  • Arbitration
  • Consultation for joint ventures

About Tourism

Q.1I would like to get tourism information of Japan. Would AJC be able to provide such information?

For information on Japanese Tourism, please visit Japan National Tourism Organization’s website. 

Q.2I would like to learn the visa requirements for entering Japan.

Please find information from the website of the Ministry of Foreign Affairs of Japan below:
The Japan embassy/consulate near to your location will also provide necessary information.