The ASEAN-Japan Centre, the Vietnam Trade Office in Japan, the Ministry of Industry and Trade of Vietnam (MOIT), the Vietnam Digital Transformation Association in Japan, and the Vietnam-Japan Business Association (VJBA) are pleased to announce a hybrid seminar on e-commerce opportunities in the Japanese market. This seminar will bring together Vietnamese and Japanese businesses to explore cross-border e-commerce trends, consumer behavior, market entry strategies, digital marketing approaches, and practical business case studies for succeeding in Japan.
Format: Hybrid seminar
Date and Time: Thursday, 04 June 2026, 13:00–17:00 JST
Venue: ASEAN-Japan Hall, ASEAN-Japan Centre, 1F Shin Onarimon Bldg, 6-17-19, Shimbashi, Minatoku, Tokyo | Zoom
Language: Japanese, Vietnamese (simultaneous interpretation)
Registration Link: https://forms.office.com/r/zH1Tj7Lnhu
Program Agenda (as of May 13, 2026)
| Time | Activity |
| 13:00~13:30 | Registration |
| 13:30~14:00 | Opening Remarks Ministry of Industry and Trade of Vietnam (MOIT) (Speaker: TBD) Dr. Kunihiko HIRABAYASHI Secretary General, ASEAN-Japan Centre |
| 14:00~14:20 | Presentation Theme: Development Trends of Cross-border E-commerce in Vietnam (provisional) Vietnam E-Commerce and Digital Economy Agency, Ministry of Industry and Trade of Vietnam (Speaker: TBD) |
| 14:20~14:40 | Presentation Theme: Decoding the Japanese Digital Consumer: 2026 Market Trends (provisional) Japan Academic Society of E-Commerce (JASEC) (Speaker: TBD) |
| 14:40~14:50 | Coffee Break |
| 14:50~15:10 | Presentation Theme: Digital Visibility: Localized Marketing, SEO, and Social Commerce in Japan (provisional) Ms. Ngọc Mai FPT Japan Holdings |
| 15:10~15:30 | Presentation Theme: Success Spotlight (Business Case Study of a successful Vietnamese Enterprise) (provisional) Seso (Vietnamese Food Business Company) (Speaker: TBD) |
| 15:30~16:00 | Short Q&A / Feedback Survey |
| 16:00~17:00 | Networking and B2B |
Participants will gain timely insights into the evolving e-commerce landscape in Japan and Vietnam, connect with potential partners, and discuss practical pathways for cross-border collaboration. Further details on registration and confirmed speakers will be announced soon.
For any inquiries, please contact info_cs@asean.or.jp.
