Day 1 — Understanding Capital and Funders
The first day introduced participants to the landscape of capital available to social enterprises and the motivations behind different types of funders. Through a mix of discussions, case sharing, and interactive exercises, participants explored how to identify the right type of funding for their stage of growth, and how to align their mission with funder expectations.
Key themes included:
- The variety of funding sources available, from grants to equity.
- The importance of understanding funder perspectives and building trust.
- How entrepreneurs can shape their fundraising strategy around both financial discipline and impact clarity.
By the end of the day, participants had developed a clearer view of which forms of capital are most appropriate for them, and how to begin planning their own fundraising roadmap.
Day 2 — Profit with Purpose
The second day focused on financial confidence and sustainability. Participants learned practical approaches to setting financial aspirations, tracking cash flow, and strengthening the financial narrative of their enterprises. Sessions emphasised the importance of financial leadership—understanding the numbers not only as compliance, but as a story that communicates resilience and growth potential to funders.
Key themes included:
- Framing revenue, profitability, and cash flow as the “triple lens” of financial confidence.
- Using financial data to tell a compelling story to different stakeholders.
- Strategic planning to set realistic growth targets and prepare for fundraising conversations.
By the end of the day, participants had sharpened their understanding of how to connect financial data with their mission, ensuring that their enterprises can thrive while staying true to their social purpose.
Day 3 — Storytelling for Impact
The final day brought everything together by focusing on impact measurement and storytelling. Participants explored how to articulate their Theory of Change in a way that makes their mission tangible and funder-ready, and how to craft narratives that combine data with authenticity. They also practiced turning raw information into clear, persuasive stories, with support on how to adapt their messages for different audiences.
Key themes included:
- Building credible impact models that link activities to long-term outcomes.
- Turning data into meaningful stories that demonstrate both heart and evidence.
- Using storytelling frameworks to engage investors, partners, and communities.
The third day carried a strong sense of momentum, leaving participants with greater confidence and clarity to present their social enterprises to funders. More than a technical exercise, it was a shift in mindset—towards standing before investors not just as seekers of capital, but as equal partners in creating impact.
Outcomes and next steps
By the end of the programme, participants had strengthened their financial confidence, improved impact storytelling, and deepened their understanding of investment readiness. In the next phase, up to 15 enterprises will receive targeted coaching support, creating a pathway for sustained growth and fundraising success.
Acknowledgement: The ASEAN–Japan Centre acknowledges the contributions of its implementing partner, Proficeo, whose report informed this article.
