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ASEAN-Japan Forum on the Development of Contents Industry 2011



Promoting ASEAN-Japan Business Alliance in Content Industry!

The ASEAN-Japan Centre will organize a regional forum on the development of the content industry on November 10-12 in Singapore. The details are as follows:

Outline of the Forum


  • Project Title:
    ASEAN-Japan Forum on the Development of Contents Industry: “Creation, Commercialization, and Protection of Digital Contents”

  • Duration and Timing:
    Nobember 10 (Thursday) to November 12 (Saturday), 2011

  • Venue:   
    Grand Park City Hall Hotel, Singapore
    For the access to the hotel, please click here

  • Implementing Organization:  
    ASEAN-Japan Centre in association with the ASEAN Secretariat and supported by Media Development Authority (MDA) of Singapore  
  • Participating Countries and Participants: 
    Selected persons from all 10 ASEAN Member Countries will participate in the forum, including representatives from the private sector involved in the categories of anime/manga/music/film/TV media/games and also representatives from the relevant government agencies involved in IPR policies related to digital contents.

  • Background: 
    With the dynamic development of the internet coupled with the increasing flow of tourists between Japan and ASEAN, an increasing number of people, particularly the young people, can readily access Japanese pop-culture including anime, manga, film,  music and fashion.  While, Japan has shown keen interest to introduce their contents to ASEAN countries, ASEAN countries have also challenged to create and develop ASEAN-based pop-culture, which has become a growing reality in light of new ICT industries and increasing number of skilled workers in ASEAN countries. Many Japanese media-related industries have established working relationships with ASEAN partners in producing Japanese manga and anime as a kind of business alliance. Furthermore, business network among Asian countries has gained dynamic momentum to produce Asian-based contents industry.

    Against this background, the ASEAN-Japan Centre (AJC) launched its inaugural forum on contents industry in November last year upon the request of member countries that it should launch a new activity to promote the contents industry in the ASEAN region. The forum was organized in conjunction with Anime Festival Asia (AFA) 2010, the largest anime event in Southeast Asia initiated by Dentsu Singapore. The AJC recognized that pop-culture should not be taken simply as an emerging and ephemeral social phenomenon among the young generation but be considered as a national strategic industry which could generate favorable impact on the national economy in terms of job creation, employment opportunities and income generation. The inaugural forum provided a regional platform to share the Japanese and ASEAN experiences on the latest issues on the development of the contents industry and pop-culture. Among the key findings, Japanese pop culture (J-Pops) was found to have impacted almost all ASEAN Member Countries directly through Japanese contents in the form of film, anime and manga. J-Pops has further influenced ASEAN countries indirectly through its impact on the Korean pop culture (K-Pops) which has also gained a strong foothold in ASEAN countries over the last decade. Among the key recommendations of the forum was that the AJC should continue to perform the role of regional catalyst and provide a regular platform whereby the contents industry players in both ASEAN and Japan could be coordinated.

    Hence, the AJC will organize the second forum to offer opportunities not only of sharing of experiences but also of establishing and strengthening business network among forum participants and other stakeholders. This year’s forum will focus specifically on how to strengthen the business practices, in particular, digital content management including IPR issues and business collaborations which will be crucial for ASEAN countries to spearhead the growth and development of the contents industry.  In fact, improving the business environment in which new knowledge, value and assets can be created and protected will be of paramount importance to the commercialization of digital contents and for forging of alliances to grow the business. Once again, the forum will be held in conjunction with the “Anime Festival Asia” held during the same period in Singapore. 

  • Objectives:
    i. To provide insights on the Japan’s soft power industry which has helped to elevate Japanese contents on the world stage;

    ii. To share knowledge and experiences on the creation, commercialization and protection of digital contents among ASEAN Member Countries; and

    iii. To create a platform for networking opportunities for business matching and alliance between ASEAN and Japan and among ASEAN Member Countries

  • Contents of the Forum:
    i. Resource presentations;

    ii. Selected country presentations by representatives of private sector organizations and government agencies from ASEAN that are leading the promotion and development of the contents industries in their respective countries;

    iii. Participation in the Cool Japan Forum and Exhibition at the Anime Festival Asia 2011; and

    iv. Networking sessions for strategic alliance and business matching

News Release

For news release of the Forum, please refer to the following websites:
<< English >>    https://www.asean.or.jp/en/ajc/about/info/2011/news_release20111018
<<Japanese>>   https://www.asean.or.jp/ja/ajc/about/info/2009/news_release20111018


For more information on the Forum, please contact Mr. Lee Kia Yoke or Ms. Junko Nukiyama:
TEL:+81-(0)3-5402-8002  FAX:+81-(0)3-5402-8003  E-mail: Please click here


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