Activity Report Seminar in ASEAN : Myanmar | ASEAN-JAPAN CENTRE
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FY2010

Activity Report Seminar in ASEAN : Myanmar

Activity Report

Seminar in ASEAN: Myanmar

 

a)      Outline

“Seminar in ASEAN” activity was implemented in Myanmar as a part of Market Information Dissemination Program.  This is a training program to create awareness on importance of collecting information on Gifts, Houseware & Decoration products for the Japanese market.  The topics were proposed by Myanmar as the first priority products to be promoted and developed toward the Japan market, in particular, focusing on Lacquer ware and Fashion Jewelry. 

b)     Activities

The Centre implemented 2 workshops with seminar and consultation sessions on these following dates;

i) First Workshop on August 5-7 in Mandalay

 – To give information on related topics (1 day seminar)

 – To give assignments to each participant to develop their product

 (2 days group consultation sessions)

ii) Second Workshop on December 19-25 in Bagan and Mandalay

Following the 1st workshop, the second one was conducted to follow up and recommend approx. 10 companies to participate in for the Myanmar Trade Missions with Business Meetings to be held in 2011 in Tokyo.

c)      Evaluation

i) First Workshop on August 5-7 in Mandalay

On the first day of program, seminars were conducted by Ms. Kahoru Araki, Owner of Nandawun Japan and Mr. Junya Kitagawara, President of Art Resources Inc. 

There were 57 participants from the private sectors such as lacquerware, fine jewelry, fashion jewelry, rattan products and silk & cotton textiles and 31 guests from Myanmar Ministry of Commerce, Mandalay Chamber of Commerce and Industry, handicrafts institutes, jewelry association and media. 

Following two days were product development consultation in 4 sessions conducted by Mr. Kitagawara; 1) Lacquerware products, 2) Fashion Jewelry, 3) Rattan & weaving items, and 4) Textile – home & fashion.  New products development was assigned to each group.

 

ii) Second Workshop on December 20-24 in Bagan and Mandalay

Bagan: December 20-21

              Appointments and visits to 6 lacquerware workshops in Bagan were made. Four workshops were selected. Although lacquerware has been widely used in Myanmar as food containers, it has not been approved to use as food containers in Japan. Therefore, most items which are recommended to bring to Japan in this time should be used as home decorative items or others, not as a food container. Therefore, most items which are recommended to bring to Japan in this time should be used as home decorative items or others, not as a food container.

Mandalay: December 22-23

There were 3 main discussion sessions in Mandalay on December 23; 1) Fashion Jewelry, 2) Textile – home & fashion, and 3) sequins tapestries. Since the Mandalay Gems Association had completed assignments given in the 1st workshop held in August, Mr. Kitagawara recommended them to join the Trade Mission with Business Meetings in Tokyo and gave more assignments on changing colors of some items to suit Japanese taste.

Yangon : December 24

There were 3 companies from Yangon participated in the 1st workshop held in August. From the follow up visits, only one out of three could complete the assignment.

In total, there were 9 companies from Myanmar to participate in the Trade Mission with Business Meetings in Tokyo. Mr. Kitagawara explained that his criteria for selection were “tradition”, “originality, “identity” and “quality”. It is recommended to focus on 2 main categories, namely, Lacquerware and Fashion Jewelry to represent the good image of Myanmar products with high quality and value.

Seminars and workshops were held in Mandalay and Bagan.    

mm9    mm8 

mm10

 

New products such as Jewelry, Lacquer ware and Sea shell products were on displayed in Tokyo in March 2011.

       mm1   mm7    mm2    mm11