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Marketing Guide for ASEAN Exporters to Japan

Marketing Guide for ASEAN Exporters to Japan(Food & Beverage)


The ASEAN-Japan Centre has been promoting trade, investment and tourism between ASEAN countries and Japan through various activities since its establishment in 1981. The Union of Myanmar officially joined the ASEAN-Japan Centre as its 11th member in April 2006. With all 10 ASEAN countries now members of the Centre, the basis and the scope of activities of the Centre are expected to be further strengthened and expanded.

Further to the programs implemented in 2005, the ASEAN-Japan Centre compiled a series of Japanese market reports for specific industry sectors as part of its trade promotion activities, which are aimed at opening up and enlarging Japan’s market for ASEAN export in support of the ASEAN-Japan Comprehensive Economic Partnership (CEP).

In accordance with a strong request from ASEAN countries, one of the reports focused on “food” composed of 13 items in 4 categories, such as agricultural products, fishery products, beverage and processed foodstuffs. The market contains survey for Food & Beverage market conditions in Japan, trade trends, key considerations related to exporting to Japan, tariff duties and consumption tax in Japan and lists of related associations.

It is my sincere hope that this material can be of help for ASEAN exporters and manufacturers in having better access to, and in expanding their business in the Japanese market.

March, 2007

Nobutoshi Akao
Secretary General
ASEAN-Japan Centre

Marketing Guide