1. Home
  2. Trade Promotion
  3. Introduction
  4. Archive



Approaches & Strategies for Trade Activities in FY 2011


1. Promote ASEAN products to the Japanese market

•  Introducing potential ASEAN products and services among the priority products to the business sectors in Japan

•  Re-positioning ASEAN products in the Japanese market, especially in central area, so that they can be perceived as products of high-quality and value                     

2. Support the narrowing of economic gaps among ASEAN countries

•   Strengthening the capability of ASEAN exporters and manufacturers, especially in new member countries through cooperation & supports from advanced member countries

3. Enhance networking among ASEAN member countries and Japan

•    Organizing the institutional participation activities both within Japan and in ASEAN member countries


Year 2011

1. Trade Missions with Business Meetings 2011 at the ASEAN – Japan Hall (Tokyo)

The Centre will organize two (2) business meetings at the ASEAN-Japan Hall to display ASEAN products for a period of about two (2) weeks per activity. During these activities, the Centre will invite ASEAN exhibitors to Tokyo for two to three (2-3) days to conduct intensive business meetings with Japanese buyers. The list of exhibitors compiled by the Centre will provide complete information on their products and profiles of the companies.

ASEAN Food & Beverage Trade Mission with Business Meetings

  • Jul.25 (Thu.) – Aug. 5 (Fri.)
  • Business Meeting
    Jul.26 (Tue.) – 28 (Thu.)
  • at ASEAN-Japan Hall

ASEAN Fashion Accessories & Gifts Trade Mission with Business Meetings

  • Sep.20 (Tue.) – 30 (Fri.)
  • Business Meeting
    Sep.26 (Mon.) – 27 (Tue.)
  • at ASEAN-Japan Hall

2. Special Exhibitions 2011

The Centre will participate in the following large-scale exhibition as special exhibition. During the exhibiting session, the Centre will invite exhibitors to conduct direct business contact with visitors to the exhibition. Pamphlets and brochures, introducing detailed information of exhibitors will be disseminated to business people to assist the exhibitors.

  Foodex Japan 2012

  • Mar.6 (Tue.) –  9 (Fri.)
  • at Makuhari Messe, Chiba

3. Market Access Support Program for CLMV

Multi-year program is planned comprising of identifying of potential products, Capacity Building Program in 2011, trade fair participation in ASEAN in 2012 and in Japan in 2013. It is to realize our strategy in narrowing the development gap among ASEAN member countries.

Capacity Building Program for CLMV in Bangkok

  • Oct. 17 (Mon.) – 19 (Wed.)
  • Venue: Bangkok Thailand

4. Institutional Participation in Japan

ASEAN exhibitors will be invited to participate in a trade fair in local city to expand their business opportunity. The Centre will also be enhancing our network with various agencies in local cities of Japan.

ASEAN Pavilion in Osaka Int’l Gift Show

  • Sep.28(Thu.) – 29 (Fri.)
  • at My Dome Osaka