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Report: Program for Promoting Trade in Creative Industry “ASEAN Design Products Webinar”

ASEAN-Japan Centre (AJC) held the “ASEAN Design Products Webinar” under the Program for Promoting Trade in Creative Industry, on 29 and 31 March 2021, which was the first attempt to introduce the design products of ASEAN countries to Japan.

As a background to this event, the AJC launched the “Program for Promoting Trade in Creative Industry” to develop the creative industry in ASEAN countries, and implemented various activities since 2017. Specifically, in cooperation with the Japan Institute of Design Promotion (JDP), the AJC worked for various activities such as; judging the candidates for Good Design Award, supporting companies to be qualified for the Good Design Award, promoting ASEAN companies to access to the Japanese market, assisting counterpart government agencies in ASEAN countries to establish a national design center and a good design award system. Through this cooperation, a variety of products and services which have quality design, have been created. This webinar is the first attempt to introduce these products in ASEAN countries virtually to Japan. 

OrganizerASEAN-Japan Centre (AJC)
Date and time11:00-12:00 (JST), Monday 29 March 2021 (Philippines, Session 1)
15:30-16:30 (JST), Monday 29 March 2021 (Indonesia)
10:00-11:00 (JST), Wednesday 31 March 2021 (Philippines, Session 2)
11:00-12:00 (JST), Wednesday 31 March 2021 (Malaysia)
Main presentersStaff members of design centers and nominated companies in Indonesia, Malaysia, and the Philippines.
Participants: More than 125 participants in total
The main objectives of this webinar– To introduce ASEAN Design products/services to the Japanese business community.
– To explore opportunities for ASEAN-Japan collaboration in the creative design industry.
– To understand Japan’s interest in ASEAN Creative Design Industry.

Remarks by AJC

Welcome Remarks by Mr. Masataka Fujita, the Secretary General of the ASEAN-Japan Centre

The four (4) webinars were started with an opening speech by the secretary general of the ASEAN-Japan Centre (AJC), Mr. Masataka Fujita. Mr. Fujita firstly presented AJC’s contribution to creative industries in ASEAN Member states. Then, he presented that the products to be presented were selected based on following criteria but not limited to; 1) The product solves the challenges of consumers, 2) The product contribute to creation of future products and services, 3) The product contributes to communities and environment, 4) The product contributes to the Sustainable Development Goals (SDGs).

Remarks by JDP

Remarks by Ms. Makiko Tsumura, Senior Manager, Japan Institute of Design Promotion

Following, remarks by the AJC, Ms. Makiko Tsumura, Senior Manager, Japan Institute of Design Promotion (JDP), gave remarks. She introduced the activities of JDP which include promotion of G-Mark, activities for establishing design award in ASEAN countries, and definition of Good Design. Good Design is based on not only color and shape of product, but also stories behind – how the products are produced, used in a sustainable way, and whether the product contributes to employment, economic development.

Remarks by the Design Centers in ASEAN Member countries

Respective design center introduced trends of domestic creative industry as follows.

Remarks by Ms. Rhea Matute, Executive Director, Design Center of the Philippines

Design Center of the Philippines (Session 1 & 2) – Sustainable life style.

Remarks by Mr. Marolop Nainggolan, Director of Export Development Cooperation, Ministry of Trade Republic of Indonesia

Indonesia Design Development Center – Establishment of design center in 2016, and Competition in global value chains, and needs for diversification of products design.

Mr. Sulaiman Arshad, Director, Malaysia Design Council

Malaysia Design Council – Create Own Design as Own Brand

Products Presentations

Philippines (Session 1) / Sustainable Lifestyle

Presenter/Company and their products description 1

Presenter/Company and their products description 2

Presenter/Company and their products description 1

Presenter/Company and their products description 2

Philippines (Session 2) / Sustainable Lifestyle

Presenter/Company and their products description 1

Presenter/Company and their products description 2

Malaysia / Eco-Friendly Products

Presenter/Company and their products description

(1) Memento Studio (Tie Kayu – Wooden Neck – Tie), (2) NH Seramik (Pasu Kalimah), (3) Perbadanan Kemajuan Kraftangan Malaysia – Kuala Lumpur (Anggun Condiment Set), (4) Perbadanan Kemajuan Kraftangan Malaysia – Negeri Sembilan (Mangkuk Tingkat Seramik), (5)Magic Bamboo Enterprise (Bamboo Clutch Bag ), (6) Seri ELF Enterprise (Authentic Bamboo Bag) (Right top)

Q & A sessions

Major questions and interest by participants were as follows;

  1. Whether the presenters have business with Japan or intend to establish linkage between Japanese market.
  2. Whether the products can penetrate into Japanese market.
  3. Whether handcrafted products can be mass-produced.
  4. How presenters overcome obstacles which may arise when they export products to Japan.

Themes wanted for future webinar

Many participants responded that they want to participate in webinar whose theme is “Creative Industry Products / Services”. On the other hand, many of them are also interested in “introduction of prospective products in ASEAN countries to Japanese market” and “Digital industry in ASEAN countries”.

Countries interested by Japanese participants

Indonesia, Thailand, Myanmar and Vietnam are the countries which Japanese participants are most interested in, and would like to more businesses with.

Webinar contents  Philippines, Session 1
URL: https://youtu.be/DrOuID5x_qg
URL: https://youtu.be/9BjBvBuJlh0
Philippines, Session 2
URL: https://youtu.be/h47Z7vRBb-4 
URL:  https://youtu.be/2eIZrEf7VLA