In cooperation with the ASEAN Secretariat and ASEAN National Tourism Offices, the Tourism & Exchange Division promotes the ASEAN Member States as attractive travel destinations through domestic PR activities and the provision of tourism information using a variety of channels. The Centre organizes seminars and training activities for tourism stakeholders in the ASEAN regions, and activities to introduce new ASEAN tourism attractions to the Japanese travel industry and consumers.
In response to the recent growing tourists flow from ASEAN, the Centre also conducts activities to entice inbound tourism from ASEAN Member States to Japan.
The Centre promotes personal exchange between the ASEAN Member States and Japan in various aspects from female entrepreneurs to children and youths. Exchange activities also include cultural events to foster mutual understanding between people of ASEAN and Japan.