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Report: BIMP-EAGA Tourism Webinar-Japanese market insights and trends post-COVID-19

The ASEAN-Japan Centre organized “BIMP-EAGA Tourism Webinar – Japanese market insights and trends post-COVID-19” for tourism stakeholders in BIMP-EAGA*, to provide them the latest information on the Japanese travel market and introduce how to promote the tourism attractions of BIMP-EAGA to Japan. 

Date: Wednesday, 12 January 2022
Time: 15:00-17:00 (JST)
Language: English
Number of participants: 130
Supporting organization: BIMP-EAGA Facilitation Center

Program

<Opening remarks>
Dr. Chris Hirabayashi, Secretary General, ASEAN-Japan Centre
Mr. Shu Kawano, Director, Second Southeast Asia Division, Ministry of Foreign Affairs Japan
Ms. Noraini Tersad, Acting Deputy Director of Tourism Department, Brunei Darussalam (representing BIMP-EAGA Joint Tourism Development Cluster)  

<Presentation 1>
How do Japanese travelers view BIMP countries?
– Reading trends through ASEAN travel awareness survey –
Speaker: Ms. Haruna Chinzei, Account Manager, Marketing Voice Ltd.
<Presentation 2>
The new chapter of ecotourism post COVID-19
– Cases of Japan and beyond –
Speaker: Mr. Masaru Takayama, Chairperson, Asian Ecotourism Network
<Presentation 3>
How to attract Japanese travelers through effective digital marketing
Speaker: Mr. Kei Shibata, Co-founder & CEO, Venture Republic – TRAVEL jp & Trip101

Fist presenter Ms. Chinzei explained the results for Brunei Darussalam, Indonesia, Malaysia, and Philippines from the “ASEAN Travel Awareness Survey” which the AJC conducted in January 2021.  She shared how Japanese view the four countries and how much their travel destinations are recognized by the Japanese general public.  Next presenter, Mr. Takayama highlighted ecotourism, one of the tourism strengths of the region, by sharing some successful examples of ecotourism.  Mr. Shibata explained popular digital platforms in different countries, and shared examples of effective digital marketing.

Archive video of the webinar

*BIMP-EAGA / Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area   
https://bimp-eaga.asia/