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Report: Training Program on Interpretation (Online)

The ASEAN-Japan Centre organized an online training program on interpretation for the participants consisted of site managers of heritage sites and officers from national tourism offices from eight ASEAN Member States.

The program included a series of lectures by Japanese experts using learning materials published by the AJC (Workbook on Interpretive Planning for ASEAN Tourism and Concept of Interpretation and Interpretive Guide for Sustainable Tourism: Tips for being a good tour guide ), presentations introducing interpretation cases in ASEAN Member States, and a panel discussion. Over the three-day training, about 20 participants (daily) including observers from relevant organizations attended the program.

At the end of the training, the participants presented either an interpretive program or an action plan, and received feedback from experts to improve the proposal.


5, 6, 9 October 2020




20 (Daily average including observers)

Participating countries:

Brunei Darussalam, Indonesia, Lao PDR, Malaysia, Myanmar, Singapore, Thailand, Viet Nam

Program outline:

Day 1 Lectures
  • Orientation
  • Interpretive Planning 1 “How to start an interpretive planning : Basic components and flows” (Workbook Section 1-4)
  • Interpretive Guide for Sustainable Tourism 1 “Interpretation and establishing the message for your site : A place with a theme”
Day 2 Lectures
  • Interpretive Planning 2
  • “How to start an interpretive planning : Basic components and flows” (Workbook Section 5-8)
  • Interpretive Guide for Sustainable Tourism 2 “Design a message-based interpretive program: Create a connection with your visitors and the site”
  • Interpretive program practices in ASEAN “Sharing and learning from your ASEAN colleagues”

Submission of the assignment

Day 3 Presentation & Panel Discussion
  • Presentation of an interpretive program or action Plan using the interpretation method
  • Panel Discussion “Quality tourism with an interpretation toward New Travel”