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Tourism Marketing Events in Vietnam and Myanmar

Tourism Marketing Events in Vietnam and Myanmar

The ASEAN-Japan Centre co-organized “Workshop on Tourism Product Development” in Ho Chi Minh City, Vietnam and “Tourism Marketing Seminar” in Mandalay, Myanmar. The objectives of this workshop and seminar were to provide necessary knowledge to attract Japanese tourists and also to facilitate the implementation of ​​MRA-TP (Mutual Recognition Arrangement on Tourism Professionals).

 

More than 180 people involved in tourism and hospitality industries attended the workshop/seminar. In Vietnam, after each presentation, an open forum was conducted and attendees participated actively. In Myanmar, marketing methods were introduced by evaluating tour pamphlets for the Japanese market.

 

Vietnam

Date: November 27, 2018

Co-organizer: Vietnam National Administration of Tourism

Place: Ho Chi Minh City

Participants: 69 people (Vietnam National Administration of Tourism, local government, travel agencies, hotels, tourism facilities, universities and others)

 

Program Outline

Presentations:

  1. The AJC’s projects related to Vietnam tourism development”

Mr. Vathouniyom Douangmala, Director of Operations, Office of Secretary-General, ASEAN-Japan Centre

  1. “Function of UNWTO & Sustainability on tourism product development”

Ms. Ariana Luquin Sanchez, Deputy Manager, Program and Public Relations, UNWTO Regional Support Office for Asia and the Pacific

  1. “How to develop tourism products looking into the actual tourism products of the Japanese market”

Mr. Naohiro Fukawa, Director, Tourism Shizuoka Japan

  1. “Developing sustainable tourism in Vietnam”

Ms. Ariana Luquin Sanchez, Deputy Manager, Program and Public Relations, UNWTO Regional Support Office for Asia and the Pacific

  1. “The MRA-TP and its application to the development of tourism in ASEAN”

Mr. Tran Phu Cuong, Director General, International Cooperation Department, VNAT

  1. Open Forum

 

Myanmar

Date: November 30, 2018

Co-organizer: Ministry of Hotels and Tourism of Myanmar

Place: Mandalay         

Participants: 118 people (Ministry of Hotels and Tourism, local government, travel agencies, hotels, restaurants and others)

 

Program Outline

Presentations:

  1. “Promoting Myanmar as the Next Destination for Japanese Travelers”

Mr. Kyaw Min Htin, Joint Secretary General, Myanmar Tourism Federation

  1. “Japanese tourist behavior and market & Product development targeting at Japanese tourists”

Mr. Naohiro Fukawa, Director, Tourism Shizuoka Japan

  1. “Function of UNWTO and its activity in Myanmar”

Ms. Ariana Luquin Sanchez, Deputy Manager, Program and Public Relations, UNWTO Regional Support Office for Asia and the Pacific

  1. “The MRA-TP and its application in the tourism and hospitality industries”

Mr. Aung Thu, Acting Director, Training and Education Department, Ministry of Hotels and Tourism