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<Report>The 1st Asian Tourism Leaders' Forum

Date: 25 September 2015
Participants : 140 people

Tourism & Exchange Division of ASEAN-Japan Centre organized “The 1st Asian Tourism Leaders’ Forum” with JATA Tourism Expo Japan organization committee, as part of the annual international tourism forum.  

The Asian Tourism Leaders’ Forum is a newly formed meeting with a purpose to facilitate the public and private sectors to work together to provide an opportunity for those who lead tourism sector in Asia to discuss policies and strategies.  Its first meeting  focused on the ASEAN region and the ASEAN Economic Community (AEC).                               


The 1st Asian Tourism Leaders’ Forum –

Counting down to AEC and beyond



Opening Remarks: Mr Hiromi Tagawa, Chairman, Japan Association of Travel Agents


Opening Remarks: Mr. Masataka Fujita, Secretary General, ASEAN-Japan Centre


Introduction by Mr. Ludwig G. Rieder, Executive Chairman, Asia Pacific Projects, Inc. , moderator, and scene setting


Presentation by Mr. Tran Dong Phuong, Director of Finance, Industry and Infrastructure Directorate, ASEAN Secretariat  

–       How will AEC change tourism in ASEAN (public and private sector perspective)

–       Development of ASEAN Tourism Standard and role of private sector initiative


Presentation by Mr. Tetsunori Dambara, Managing Director, Miki Tourist

–       Expectation on AEC from private sector (based on an ad-hoc survey to the buyers and/or JATA member companies)

–       Possibility of collaboration in product development (focused on experiential tourism product)


Open discussion among speakers and delegates

including comments from Mr. Mario Hardy, Pacific Asia Travel Association (PATA) CEO


Cambodia: H.E. Mr. So Visothy, Under Secretary of State, Ministry of Tourism

Indonesia: Mr. Noviendi Makalam, Director of International Marketing Communication,

Ministry of Tourism

Laos: Mr. Saly Phimphinith, Director General, Tourism Marketing Department,

Ministry of Information, Culture and Tourism

Malaysia: Datuk Musa Bin Yusof, Senior Director of International Promotion Division (Asia & Africa), Malaysia Tourism Promotion Board

Myanmar: Ms. Khaing Mee Mee Htun, Director,

International & Regional Cooperation Department, Ministry of Hotels and Tourism

Philippines: Mr. Benito C. Bengzon, Jr., Undersecretary, Tourism Development,

Department of Tourism

Singapore: Mr. Markus Tan, Regional Director North Asia, Singapore Tourism Board

ASEAN-Japan Centre: Mr. Dananjaya Axioma, Director, Tourism & Exchange Division


Wrap-up of the discussion by moderator

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