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Official Logo and Catchphrase for “The 50th Year of ASEAN-Japan Friendship and Cooperation” have been selected

Official logo and catchphrase for “The 50th Year of ASEAN-Japan Friendship and Cooperation” were jointly announced by Foreign Ministers of ASEAN and Japan at the ASEAN-Japan Ministers’ Meeting on August 4th, 2022 in Phnom Penh, Cambodia. 

There were 393 entries for the logo design and 620 entries for the catchphrase, a total of 1,013 entries from the general public of ASEAN Member States and Japan to the “Logo Design and Catchphrase Contest for the 50th Year of ASEAN-Japan Friendship and Cooperation.”

The Logo created by TANABE Masaya (Japan), and the catchphrase created by Marlon Villones Guerrero (Philippines) have been selected by the Permanent Representatives of Japan and the ASEAN Member States to ASEAN in Jakarta. 


Creator: TANABE Masaya (Japan)

Design Concept:
The logo design features for ensuring the friendship that ASEAN and Japan have built, and it will be continued for many years to come by a red circle which symbolizes the Japanese flag is wrapped in a Mobius ring of ribbons of the ten bound stalks of rice which represent the member states of ASEAN in the ASEAN emblem. The Blue waves below represents the Ocean which connects Southeast Asian countries and Japan, which expresses the hope for each country will enjoy the rich benefits from the Ocean together, and connects friendship and cooperation to be built together.


Golden Friendship, Golden Opportunities 
輝ける友情 輝ける機会 [Kagayakeru Yujo Kagayakeru Kikai] 

Creator: Marlon Villones Guerrero (Philippines)

“Golden Friendship, Golden Opportunities” being celebrated by ASEAN-Japan by 2023. This strong ties between member-states found in the long run of friendship and cooperation within 50-years, can be seen in their friendship that develops 50 years ago, and it was found productive and cooperative amongst the member-nations having their Golden Era of Opportunities amidst the pandemic, thus, another strong 50 years of Friendship and Cooperation, amidst economic recovery, is also looking forward for another golden opportunities along the way of Golden Friendship.

As for the logo, runners-up were Joemari Manguiat (Philippines) and Archolito V. Pahuriray (Philippines), and Honorable Mention was Kintan Maura Karisma (Indonesia). 

As for the catchphrase, runners-up were Archolito V. Pahuriray (Philippines) and Kiezele Lois O. Vallejo (Philippines).  

For “the 50th Year of ASEAN-Japan Friendship and Cooperation”, various commemorative events and exchange programs are expected to be held throughout the year 2023. The official logo and catchphrase will be used in both Japan and ASEAN Member States for this purpose. 

For information regarding to the call for commemorative events and exchange programs, and the certification processes will be announced at the website ASEAN-Japan Centre.