Translation of article from ELLE Deco, June 2010 issue
P.176
Travel to Southeast Asia/Reporting Investigated Designs
The latest trend by creators from 10 ASEAN member countries
Photos: ASEAN-Japan Centre, Midori Suzuki
Text: Midori Suzuki
Photo; Cushions from Orange River Company, Cambodia
Photo shooting at a Boutique Café, Phnom Penh, coordinated by Mr. Junya Kitagawara
P. 177
Photos;
1& 3 Capella Hotel in Sentosa island, Singapore architected by Norman Foster
2. Furniture made from discarded wood from Prima Putra Bengawan, Indonesia
4. Silk scarf and fabric accessories from Watthan Artisans, Cambodia
5. At the Batavia café, one of the famous café in Jakarta, Indonesia.
Batik scarf, cushion, candles from Alun-Alun Jars, and vases
on the table & floor are from PT Joshua Sentosa, Indonesia.
P. 178
Focus of public attention in the South East Asia
Introducing three designers/designer group
Many products surrounding us come from Southeast Asia countries (ASEAN). In the past, we thought ASEAN is the countries where provide stable low cost products by inexpensive labors. However, through this trip, I am awakened that the role of the ASEAN member countries have been changed as the hub of fashion and design industry. There are many outstanding young designers those who cultivated abilities in Milan, London, and Tokyo in the field of interior design industry. They are like an unpolished diamond. Cultivating their minds by working hard, they are improving together. It is certain that some will be prominent designer in the world in near future.
Introducing: Anon Pairot, one of the outstanding designer in Thailand,
Cilicon Faytory, Design group of Singapore.
Nathan Yong, Designer in Singapore
High Expectation of “made in ASEAN” products
In the past, ASEAN had been receiving design from overseas.
Recently, designers in ASEAN are rapidly achieving high levels of design abilities. Especially, in-house designers are developing their ability. If they would entry into world market, we could not take our eyes off design and product development in ASEAN.
As design has been improved, “made in ASEAN” will soon be admired and get into the limelight as Japan and European brands do. These “made in ASEAN” products will be seen in the “Interiorlifestyle 2010” in the Tokyo Big Sight from June 2nd.
P. 179 ASEAN Style
New & Natural
ASEAN Product landing in Japan
Photos;
1. Aroma Planter from Oopsstuff. Co., Ltd., Thailand.
2. Vivid blue vase from Roshfin Keramik SDN.BHD, Malaysia.
3. Lamp from Catalina Embroideries, Inc. from Cebu, Philippines.
4. Bamboo basket from Xao Ban Handicraft, Lao P.D.R.
5. Embroidery cushion from Muhammad Mustaqim Enterprise, Brunei.
6. Seashell plate from Gandamar Seashell, Myanmar.
7. Beautiful embroidery form BA Company Ltd., Vietnam.
※ the article from ELLE Deco(PDF)
