Gift Market Update
May 2010
In brief
Key word: Creation of new demands from new and exciting industries
Shifting on demand pattern due to shifting to aging society
World economic crisis has affected gift market both in general gift giving and promotional gifts. In Japan, gifts are normally being given in such occasions as wedding, personal appreciation, celebration of birth and illness recovery. Traditionally, gifts are also being given during Mid-Year and Year-End occasion.
There has been a drastic drop in sales in the gift market especially in conventional retail store such as department store, supermarket or convenient store. More consumers are now turning to discount stores and low priced specialty stores for their needs.
New trend includes online shopping and low price specialty store shopping. There is the growing number of private brand consumption compare to national brand, recently. These are all resulted from budget-conscious and the improved-quality of private brand.
Gift giving has also evolved to experience giving such as the offer of catalog book to choose a gift in traveling, dining or learning new things.
Full report (PDF fileļ¼159KB)
