Tourism Marketing Seminar 2017 in Lao PDR and Cambodia

Report

Tourism & Exchange Division co-organized Tourism Marketing Seminar in Lao PDR and Cambodia. The objectives of the seminar were to provide necessary knowledge to attract Japanese tourists and also to facilitate the implementation of ​​MRA-TP (Mutual Recognition Arrangement on Tourism Professionals) and to make report on its progress in tourism and hospitality industries.

Many people involved in tourism and hospitality industries attended the both seminars. In Lao PDR, presentations were given on the method to attract Japanese tourists and implementation on MRA-TP. In Cambodia, the Minister of Tourism explained the cooperative relationship between Japan and Cambodia in the tourism sector in the opening remarks, and an open forum was also organized on the way of thinking to increase Japanese tourists visiting the region.

 

-Lao PDR-

Date: October 3, 2017

Co-organizer: Ministry of Information, Culture and Tourism of Lao PDR

Place: Vientiane         

Participants: 82 people (Ministry of Information Culture and Tourism, travel agencies, tourist guides, hotels, guest houses, restaurants and other tourism related personnel)

 

-Program Outline-

Presentations:

1.The AJC’s projects related to Laos tourism development”

Mr. Vathouniyom Douangmala, Director, Tourism and Exchange Division, ASEAN-Japan Centre

2. “Japanese tourist behavior and market & Product development targeting at Japanese tourists”

Mr. Naohiro Fukawa, Director, Tourism Shizuoka Japan

3. “The MRA-TP and its application in the tourism and hospitality industries”

Mr. Phouthone Dalalom, Deputy Director of Hospitality and Tourism Training Division, Ministry of Information, Culture and Tourism

 

-Cambodia-

Date: October 6, 2017

Co-organizer: Ministry of Tourism of Cambodia

Place: Siem Reap       

Participants: 124 people (Ministry of Tourism, local government, tour operators, travel agencies, hotels, restaurants, tourist guides and other tourism related personnel)

 

-Program Outline-

Presentations:

1.The AJC’s projects related to Cambodia tourism development”

Mr. Vathouniyom Douangmala, Director, Tourism and Exchange Division, ASEAN-Japan Centre

2. “Japanese tourist behavior and market & Product development targeting at Japanese tourists”

Mr. Naohiro Fukawa, Director, Tourism Shizuoka Japan

3. “The MRA-TP and its application in the tourism and hospitality industries”

Mr. Try Chhiv, Deputy Director General of Tourism, Ministry of Tourism

 

Open Forum:

“Tourism product development and marketing communication to attract Japanese tourists to Cambodia”

 [Panels]

Mr. Try Chhiv, Deputy Director General of Tourism, Ministry of Tourism

Mr. Naohiro Fukawa, Director, Tourism Shizuoka Japan

Mr. Takeshi Izuka, President, Kirirom Institute of Technology

 [Moderator]

Mr. Vathouniyom Douangmala, Director, Tourism and Exchange Division, ASEAN-Japan Centre

CIMG5395  CIMG5604

 

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