Deepening interdependence in trade between the ASEAN Member States and Japan
ASEAN Member States and Japan have become increasingly important business partners to each other over the years. In Japan, the total two-way trade value between the 10 ASEAN Member States and Japan expanded to over 23 trillion yen in 2014, accounting for around 15% of Japan’s overall trade figures. Conversely, trade with Japan accounts for 9% of the ASEAN Member States’ total trade figures in the same year, which makes Japan the second largest trading partner of the ASEAN following China.
In the past, Japan used to import raw materials as well as agricultural and marine products, and export manufactured goods to the ASEAN Member States. However, the import percentage for manufactured goods from the ASEAN Member States, which was less than 10% of the total value of imports in 1980, rose to more than 52 % in 2014. The manufactured products imported from the ASEAN Member States are mainly represented by electronics, machinery, wood products and textiles. Also, not only volume of trade in goods, but also the volume of service trade has been increasing year by year.
ASEAN region as a prominent production base and enormous consumer market
For a number of Japanese companies, the ASEAN Member States have been important investment destinations in parallel with China and the U.S. Japan and the ASEAN Member States have consolidated institutional frameworks to further vitalize trade and investment activities by concluding or signing bilateral Economic Partnership Agreements (EPAs), as well as Investment Agreements; the ASEAN-Japan Comprehensive Economic Partnership (AJCEP) Agreement also went into force on December 1, 2008, between the ASEAN as a whole and Japan. In 2014, more than 9,000 Japanese companies operated in the ASEAN region, and the number of Japanese people living in the region surpassed 170,000.
The ASEAN Economic Community (AEC) established in 2015 is drawing wide attention from Japanese people, as well as the rest of the world, as it is expected to further vitalize the regional economy by creating a single market with fewer barriers to the flow of people, goods and capital. A huge economy with over 600 million people created by the AEC is an attractive consumer market for the Japanese companies along with their already well-established production networks.
Tourism & Exchanges of Persons
Accelerating flow of people between the ASEAN region and Japan
Tourism is one of the key industries in the respective ASEAN Member States. The ASEAN Member States are enriched with attractive tourism destinations which include renowned resorts in breathtaking natural surroundings and historical places that are designated as World Heritage Sites. In addition, having almost no time difference with Japan, ASEAN countries are popular destinations for Japanese tourists as one could casually enjoy overseas travelling. As a result, more than 4.6 million Japanese tourists visited the ASEAN Member States in 2014.
Meanwhile, as the middle class has expanded with the ASEAN Member States’ economic growth, Japan today has become a popular tourist destination among people in the ASEAN region. This trend has been accelerated by the emergence of LCCs and changing lifestyles. The number of people visited Japan from the ASEAN Member States tripled to more than 1.6 million in 2014 in five years.
Further, number of students studying in Japan has been increasing. There are a growing number of youths in the ASEAN Member States who became interested in Japan or decided to lean Japanese language. Many of them took their motivation from Japanese pop-culture, including animation, manga and J-POP music, which have been popular in the region.